Data Storytelling
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# Data Storytelling ## 9.1 The Three-Act Structure Act Purpose Visualization Role Setup Context and stakes Baseline chart, "before" state Conflict The insight/challenge Show the change, the gap, the outlier Resolution Implication and action What to do now, predicted outcome ## 9.2 Storytelling Techniques - **Anchor...
Data Storytelling
9.1 The Three-Act Structure
| Act | Purpose | Visualization Role |
|---|---|---|
| Setup | Context and stakes | Baseline chart, "before" state |
| Conflict | The insight/challenge | Show the change, the gap, the outlier |
| Resolution | Implication and action | What to do now, predicted outcome |
9.2 Storytelling Techniques
- Anchor with a number: Start with a surprising statistic
- Use the "cocktail party test": Can you explain it in 30 seconds?
- One message per slide/chart: Remove anything that doesn't support the message
- Progressive disclosure: Start simple, add detail incrementally
- Annotation: Use text to highlight what matters in each chart Join Discord PreviousTableau ConceptsNextStorytelling Examples