Quiz 2
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Learning Objectives

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Now · 1. The Prototype Phase

Learning Objectives

  • Understand rapid prototyping principles
  • Create low-fidelity and high-fidelity prototypes
  • Plan prototyping for learning
  • Week 4: Selected ideas to prototype
  • Willingness to build imperfectly

1. The Prototype Phase

Purpose: Make ideas tangible to learn, test, and improve. Prototypes answer specific questions, not demonstrate finished solutions. Mindset: Build to think. A prototype is worth a thousand meetings. Fail early to succeed sooner.

2. Fidelity Spectrum

FidelityExamplePurposeCostTime
LowPaper sketch, storyboardTest concept, flowVery lowMinutes
MediumWireframe, cardboard modelTest layout, interactionLowHours
HighClickable prototype, 3D printTest usability, feelHighDays
Rule: Start with LOWEST fidelity that answers your question. Iterate quickly.

3. Prototyping Methods

Paper Prototyping: Sketch screens/interfaces on paper. Test by having user "tap" paper while designer switches sheets. Role Playing: Act out a service experience. Helps identify pain points in service design. Storyboard: Visual sequence showing how user experiences solution over time. Wizard of Oz: Prototype appears functional but is actually operated by a human behind the scenes. Tests user response before building real system. Physical Prototypes: Cardboard, foam, clay, Lego for physical products. 3D printing for more refined versions.

4. Prototyping for Learning

Before prototyping, ask: What do we want to learn? What question are we answering? What's the riskiest assumption we need to test? Prototype the RISKIEST assumptions first.
Q1: What is the purpose of prototyping in design thinking?
Not to build a finished solution, but to learn. Prototypes make ideas tangible, test assumptions, get user feedback early, and improve iteratively. Q2: Why start with low-fidelity prototypes?
Low cost and fast to create (minutes vs days). Encourages iteration (easy to throw away). Users give more honest feedback on rough prototypes (they see them as changeable). Q3: What is the Wizard of Oz prototyping method?
A human operates the prototype behind the scenes to simulate functionality. Tests user response and validates demand before building the actual system. Q4: What is a storyboard prototype?
Visual sequence of how a user experiences the solution over time. Shows context, actions, and emotions. Tests the narrative flow and identifies missing steps. Q5: What is "prototyping the riskiest assumption"?
Identify the assumption that, if wrong, would kill the project. Build a prototype specifically to test that assumption first. Example: assuming people want a service - test with a landing page before building. Join Discord PreviousIdeate PhaseNextTest Phase
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