Quiz 2

BSMS3002 · workspace

Market Research

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Weekly outline

Syllabus

Week topics from the course map

00W00

Topic

Incomplete
01W01

Marketing Research, the Research Process and Problem Formulation: The Role of Research in Marketing and the Marketing Research Process, Defining the M

Incomplete
02W02

Research Design Formulation: Research Design, Exploratory Research Design, Descriptive Research Design, Causal Research Design and Test Markets

Incomplete
03W03

Designing Data Collection Methods and Forms: Surveys and Interviews, Measurement, Measurement Scales, Questionnaires, and Instruments

Incomplete
04W04

Different Market Research Applications, and the Industry Approach to each: Key marketing issues like new product development, STP, branding, etc. and

Incomplete
05W05

Data Analysis and Interpretation: Entering the Data in SPSS, Examining the Data and Univariate Data Analysis: Descriptive Statistics, Cross Tabulation

Incomplete

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BSMS3002
BSc Degree
4 Credits

Market Research

To provide a basic understanding of research methodology and its implementation in different business domains, to understand the role, scope, proce...

Execution Protocol

Module 0

Topic

Module 1

Marketing Research, the Research Process and Problem Formulation: The Role of Research in Marketing and the Marketing Research Process, Defining the M

Module 2

Research Design Formulation: Research Design, Exploratory Research Design, Descriptive Research Design, Causal Research Design and Test Markets

Module 3

Designing Data Collection Methods and Forms: Surveys and Interviews, Measurement, Measurement Scales, Questionnaires, and Instruments

Module 4

Different Market Research Applications, and the Industry Approach to each: Key marketing issues like new product development, STP, branding, etc. and

Module 5

Data Analysis and Interpretation: Entering the Data in SPSS, Examining the Data and Univariate Data Analysis: Descriptive Statistics, Cross Tabulation

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