BSMS3002 · workspace
Market Research
Syllabus, study tools, lectures, and curriculum map.
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Syllabus
Week topics from the course map
00W00
Topic
Incomplete
01W01
Marketing Research, the Research Process and Problem Formulation: The Role of Research in Marketing and the Marketing Research Process, Defining the M
Incomplete
02W02
Research Design Formulation: Research Design, Exploratory Research Design, Descriptive Research Design, Causal Research Design and Test Markets
Incomplete
03W03
Designing Data Collection Methods and Forms: Surveys and Interviews, Measurement, Measurement Scales, Questionnaires, and Instruments
Incomplete
04W04
Different Market Research Applications, and the Industry Approach to each: Key marketing issues like new product development, STP, branding, etc. and
Incomplete
05W05
Data Analysis and Interpretation: Entering the Data in SPSS, Examining the Data and Univariate Data Analysis: Descriptive Statistics, Cross Tabulation
Incomplete
Study tools
Memorize first
Compact recall strip
Practice Dock
One drill at a time, with Theo hints, teacher lanes, and a replay queue.
Use this when the theory is already clear and the goal is fast, clean retrieval under pressure. Mark weak questions, copy a revision pack, and move on.
TheoTeacherTextbookSpeedrun
Hint ladder
5 steps
Weak replay
Local
Revision pack
Copy
Mode lanes
4
Ask less. Recall more.
Open Practice Dock
SM-2 Active
Spaced Repetition
Flashcards
Spaced repetition engine for long-term retention of core concepts.
Start session
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Interactive Simulations
Visual Labs
Exam Mode
Adaptive Practice
Mock Exam
Set paper
Code Protocol
OPPE Simulator
Secure Comm-Link Terminal
Syllabus Matrix Registry
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